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Product strategy

Take back control of your product strategy.

We combine the rigour of consulting firms with startup agility to structure your product strategy in short one-to-three-month cycles, and bring your ideas to life quickly.

Our convictions

A product strategy is not decided in a steering committee: it is built with the market, measured, and adjusted. We work in short iterative cycles, alongside your users and your teams, rather than producing a scoping document that goes stale in three months.

What we offer

We work across three axes, separately or end to end:

  • Setting a product vision — defining a clear, actionable vision and the development strategy that serves it.
  • Identifying a revenue model — exploring the options, testing them against your market, and settling on one that holds up economically.
  • Structuring the strategic process — equipping decision-making so it stays coherent as the team grows.

Our engagements cover four areas:

  • Market research and analysis — trends, competitive analysis, customer needs and expectations.
  • Product strategy definition — positioning, value proposition, roadmap, financial modelling.
  • Development and launch — coordination with engineering, lifecycle management, go-to-market.
  • Optimisation and growth — performance analysis, continuous improvement, expansion plans.

Why Altodia

  • Maximise product profitability by identifying the features that actually carry value.
  • Decide on data rather than intuition, through structured market and usage analysis.
  • Accelerate time-to-market by tightening the scoping, design and delivery steps.
  • Improve the user experience by putting real needs at the centre of every trade-off.
  • Arbitrate your portfolio by prioritising high-potential initiatives and retiring products that never found their market.

Example projects

  • Scoping the product vision and roadmap for a B2B platform undergoing a rebuild.
  • Defining and testing a subscription model for a consumer digital service.
  • Introducing continuous discovery in a fifteen-person product team.

Trusted by

  • Airbus
  • Natixis
  • Orange
  • Zurich
  • SNCF
  • Véolia
  • Renault
  • Société Générale

What’s next?

Your next project starts with a conversation.

Share your challenges, ideas or questions. Let’s identify the right next step together.

Let’s talk about your project